Heracles Makes Its First Appearance at Agritechnica 2025 With a Strong Start in Hanover
Release time:
2025-11-26
Heracles Makes Its First Appearance at Agritechnica 2025 With a Strong Start in Hanover
November 2025 marked an important moment for Heracles, the premium line under Laigong, as the brand completed its first showing at Agritechnica in Hanover, Germany. For anyone in agriculture or heavy equipment, Agritechnica hardly needs an introduction—it’s one of the busiest and most influential exhibitions in the field. For Heracles, it turned out to be the right place to show what the brand has been building in recent years.
A Booth That Stayed Busy and Curious Throughout the Week
One thing became clear quickly: the Heracles booth didn’t stay quiet for long. From the opening morning onward, visitors kept coming—some browsing casually, others with very specific questions. Several dealers and contractors returned two or three times to look over certain models again, which is usually a good sign during such events.
The weekends brought another kind of energy. Quite a few families wandered through the halls, and kids were especially drawn to the larger loaders. Their reactions—pointing, laughing, trying to peek into the cabins—added a bit of warmth to the otherwise technical atmosphere.
Hydrostatic and Electric Models Draw Solid, Genuine Interest
Heracles exhibited a little over ten machines this year, including:
Hydrostatic wheel loaders
Full-electric loaders and compact electric machines
Several multipurpose loaders tailored to European working conditions
The hydrostatic models in particular received steady attention. Visitors liked the way the controls responded and commented on the machines’ predictable power output. Meanwhile, the electric series caught the eye of customers focused on urban work, indoor agriculture, and low-noise requirements. Europe’s environmental standards continue to tighten, so the timing seemed to resonate with many.
The Heracles team spent most of its time walking visitors through the details—sometimes discussing technical parameters, other times talking about real-world job sites. Their approachable manner and familiarity with customer needs helped build confidence among the people stopping by.
A Strong Result: All Display Units Were Sold on Site
By the time the exhibition was nearing its final day, most of the machines had already been reserved.
When the show wrapped up, every single display machine had been sold.
A few customers even drove to the venue on the last afternoon to collect their units directly from the booth, which created an unexpectedly lively scene.
It’s the kind of outcome that says more than any brochure can: the products spoke for themselves, and the European market responded.
A Meaningful Step Toward Global Growth
With Agritechnica 2025 now behind them, the Heracles team leaves Hanover with more confidence and a clearer direction. The exhibition gave users from around the world a chance to see the brand’s engineering approach and product philosophy up close—not through theory, but through real machines ready to work.
Heracles will continue following Laigong’s path toward high-end manufacturing and international expansion, aiming to provide reliable, capable loaders for customers in markets around the world.
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